Andy Warhol was a pioneer in the American Pop art movement of the 1960s. He initially studied pictorial design at the Carnegie Institute of Technology (now Carnegie Mellon University). After earning a BFA degree in 1949, he moved to New York, where he became a successful commercial artist and illustrator. He turned to painting and drawing in the early 1950s, developing a whimsical style based on traced photographs and other imagery. In the early 1960s, as his interest in American popular culture coincided with the emerging Pop art movement, he adapted images from advertising and commercial products. He then turned from hand-painted canvases to large-scale silkscreened images, and began to feature celebrity portraits and other cultural icons, unveiling his new works in Andy Warhol: Campbell's Soup Cans at Ferus Gallery, Los Angeles, in 1962. As Warhol described his work, "Once you 'got' pop, you could never see a sign the same way again. And once you thought pop, you could never see America the same way again." Warhol broke the boundaries between high and low art in his famous New York studio, the “Factory,” expanding the scope of his work to sculpture, photography, experimental film, and video.